Branding your learning management system

Adriann Haney | 03/26/2013

4 things to consider when branding your learning management system (LMS)

We know you spend a lot of time focusing on the design style of your e-learning courses but have you done the same for your learning management system? Think of your learning management system as an opportunity to build your brand and culture. Your learners are ‘there’ and you need to make the most of this face time, whether these learners are employees, partners or vendors.

Here are a few things to consider when determining your LMS style:

1. Visual style

What should your learners feel when they take a course? How should they feel when they log in and navigate to open and launch a course? What does this say about your organisation?

2. Expectations

Focus on building a comfortable experience so your learners are confident and know they are in the right place doing the right thing. Make sure it looks well thought-out, something your organisation takes seriously AND is dedicated to.

3. Style of audience

Know and understand your user base. It is one thing when you are training your employees but perhaps you are a retailer and depend on independent sales reps. In this case, your branding efforts and look & feel might be even more critical because you are inviting them to take your training.

4. Mobile ready

Do you need to build and enable your courses for a tablet or even a smart phone? If so, then you need to consider your imagery and layout for optimal performance. And let’s be honest, in today’s environment audience expectations and demands are high. Long are the days when users were happy to just watch and click the next button, now they demand e-learning to be easy to use and engaging or otherwise they literally shut down.

Could a better branded learning management system lead to improved participation, course completion and learner engagement? We’d love to hear about your ideas and experiences.

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