If you’re reading this chances are you’re thinking about how effective and engaging your eLearning courses are right now. You’re also probably thinking: How do I know if a course is “beneficial?” How can I tell if it’s going to help our employees gain knowledge, develop skills, or change behaviors?
There are many important factors that make an eLearning course effective:
Stay on Topic
So many eLearning courses cover too many topics, veer off the subject matter and don’t hone in on core objectives. People get bored, confused and don’t take as much away as they would have hoped. So how can we change the path we are on?
It’s important to create a clear road map for your course – stay on track with objectives, and stick to the plan! Include all of the major parts of the course. Don’t worry about the details like content, layouts, social media or the way the screens will look. The main point is to identify all the key components of an eLearning course – a clear concise message that will resonate to the learner. From there you’ll be able to create a good starter template (to repurpose) that will help guide the course structure without defining the specific look. All the details will come later…
A Picture is Worth a Thousand Words
We have all been there, you’re in the middle of an eLearning course only to find unrelated stock photography, huge chunks of text in the wrong places, and uncoordinated color schemes that don’t coordinate with the brand. Maybe it’s because the instructional designer is brilliant at content development, but doesn’t know anything about graphic design. It could be a number of things gone wrong, but one thing is clear: better graphics would paint a better picture. If you’re going to spend all this money on an eLearning course or eLearning game, then you need that course to be as engaging and memorable as possible—and the graphics are one of your most valuable tools on that front.
A fresh contemporary design brings clarity to the course content, creates a professional environment and keeps learners engaged. Maintaining a consistent look and feel is just as important to support the brand. Staying inspired by what others are doing and hiring the right person, such as a graphic designer, to design the ideal look is a road worth taking.
Goals, Success and ROI
A great looking course with relevant content is only one part of the process. Measuring the results is key to the success of the course.
eLearning is not usually a goal for the business but merely a solution that meets a business goal. In other words an objective for a business would be to increase profits by 10% and successful eLearning training may play a big part to achieve that goal.
Now the business may boost their eLearning by increasing the percentage of people being trained and then afterwards checking back in with the group to see if they are now able to make the types of decisions needed to increase team goals. It's very important to understand that the training was time well spent and successful.
Here’s a few things to keep in mind: keeping a simple wireframe on hand when building a template for a course is important. Make sure the design fits the business brand (colors, scheme, etc.) and the graphics that support the course content are clear and concise. And don’t forget to measure your results, ask questions, get feedback, and most importantly track business performance. It all comes full circle, if people are not soaking up the information – you won’t see improvements within the business.
Let me know what you think of this post. Was this helpful? What other suggestions would you have to improve the effectiveness in a training course?