In 1977, Albert Bandura developed the Social Learning Theory originally to explain socialization and the overall development of the self. Where it has become the stuff of Instructional Design is that Bandura's social learning theory proposes that people can learn new information and behaviors by watching other people and not just through rote memorization, forced conditioning or reward/punishment.Read More
Last year US companies with 10,000 employees or more spent an average of $46,000 on social tools, according to a recent report from Bersin by Deloitte. This is triple the amount spent two years ago, and contributed to the reported 12% up-spend on training across US companies in 2012. Social learning is something everyone is talking about, but plenty are still waiting to be convinced as to why or how it will benefit their organisation and their people.
So how do we convert the confused and/or sceptical and help them make sense of the what, where and how in this fast-growth field? In 2010 an ASTD study, The Rise of Social Media: Enhancing Collaboration and Productivity Across Generations, respondents commented on the usefulness of social media tools within the workplace, especially wikis, podcasts and shared workspaces. Since then enterprise-level social learning tools have come on dramatically, and with that the opportunity to facilitate on the go informal learning that seamlessly connects disparate colleagues. Theres huge potential for businesses that wish to drive forward their operations by taking a new approach to workplace learning.Using Social Media for Learning Gets Better Foothold in Workplace